Talk about perfect timing! Thursday, September 21 was truly a day for celebration as the DAX crew hosted a fortuitous Happy Hour event for the newly formed KINESSO division (formerly Kinesso, Matterkind, and Reprise) of IPG Mediabrands. David Mataranglo, US CEO of KINESSO (pictured above in red), who is overseeing the new tech-driven performance team, joined the DAX happy hour to share his joy and excitement about the future of the business and our ongoing partnership.
Following David’s welcome announcement, our very own Jay Rose, SVP – Director of Sales & Brand Partnerships, formally greeted the large gathering of over 100 guests and delivered a perfect “State of the Union” address while DAX CEO Les Hollander and teammates Tom Larkin, Harry Tong, Matt O’Handley, and Brian O’Dea cheered him on.
“It’s been exciting to witness Kinesso’s forward thinking strategy and activation into the programmatic audio space”, says Rose. “They’ve leaned in as trailblazers, embracing our Everything Audio solution at DAX which has been incredibly synergistic. I look forward to growing our partnership in 2024 as they finalize their restructuring.”
Congratulations to the new KINESSO team on the merger and to the DAX team for throwing another amazing event!
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