DAX Audio unleashes the power of programmatic advertising with our data led targeting capabilities.
Through integrations with every major demand-side platform (DSP) that supports audio buying, including The Trade Desk, DV360, Yahoo, Adobe, MediaMath, and more. DAX Audio allows advertisers to leverage our audience and data segments, as well as cross-device targeting and proprietary measurement solution, Listener Insight ID.
Our proprietary insight and measurement tool can also now be used for programmatic campaigns run through The Trade Desk, and all major DSPs in the near future. In order to run a LIID campaign programmatically.
DCO gives advertisers the ability to dynamically change audio creative in real-time based on data signals from location, weather, day/time, device type, gender, age, behaviors and everything in between. This means the advertiser has a truly personalized ad for each listener which results in an increase in engagement and higher ROI. Advertisers can utilize their DCO partner of choice or reach out to DAX for a DCO enabled solution.
DAX Programmatic Verticals offer precise and relevant targeting with a larger scale than traditional data segments. Verticals include Interest, Shopping, and Demographics. These verticals are created by leveraging DMP, LIID, and external data points along with content genre details from our publishers. Aggregating these data points provides more robust and informed indexing.
It’s simple for advertisers to use audience data for targeting with DAX Audio. The client can layer the audience segments within their DSP or DAX can layer the audience targeting within our SSP, DAX Audio.
