It works across desktop and mobile browser or mobile app. Unique IDs are assigned to each listener so that we can track their consumption of audio and onward journey to client websites or apps.
We take the data captured via the Listener Insight ID tags beyond reporting on simply the ‘how many’ but also on the ‘when’, ‘how’, ‘who’ and ‘where’. We show what works but also what does not. This equips DAX advertisers with a rich and actionable understanding of how their campaigns perform.
