Overview: This client collaborated with DAX and ArtsAI with a goal of measuring the impact of audio advertising investment on sales volumes. Scale of impressions was sufficient to track the effectiveness of podcasts and streaming as separate platforms. We also leveraged their own customer data for impressions targeting.
Success with this campaign has led to ongoing collaboration and additional investment with DAX.
Challenge: Increase B2B sales for client.
Target Audience: Customer Data, Decision Makers
Campaign Duration: 4 months
Tactics:
- Music streaming
- Radio streaming
- DAX Podcast Audience Network
Measurement Partner: ArtsAI
Campaign Highlights:
- 13:1 ROI delivered across targeted audio channels.
- 60,000+ page views generated on the client’s website.
Key Results:
- DAX’s targeted audio ads successfully increased ROI and drove sales for the client, exceeding their performance goals.
- The campaign demonstrated the effectiveness of audio advertising in boosting order volumes in addition to site visits.