Across this vast network of podcasts we are able to adopt multiple targeting strategies to align with campaign objectives. We can target by content type and/or audience. We leverage audience data from our Data Management Platform (DMP) to identify which podcasts strongly over index for a chosen segment and activate against this bespoke list.
DAX also offers further opportunities for clients to create brand advocates through host read integration across a number of premium podcasts. Our roster consists of a range of content from partners including Evergreen, Breakbeat Media, Sounder and Wonder Media alongside a collection of DAX Originals.